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Traffic Executive

Company Mediamark (Pty) Ltd
Reference # JHBTEM004
Published 06/02/2020
Contract Type Permanent
Location Rivonia, Gauteng, South Africa
Introduction
Are you passionate about the media and advertising industry?

We’re looking for "Exceptional Talent" to join our multi award winning media solutions company.
Job Functions Advertising,Media
Industries Advertising,Media
Specification
The Traffic Executive is responsible for managing and co-ordinating various aspects of the sales action, after a sale has been signed and before billing. This role requires that the individual communicates with a wide spectrum of people inter alia advertisers, agencies, Mediamark offices in Johannesburg and Cape Town as well as the various Stations/Channels within the Mediamark portfolio to ensure smooth execution of campaign.

Troubleshoot all aspect of the list below. Offer compensation and any other solution to maximize revenue:
•processing of airtime orders, flightings and audio/assets
•management of logs
•commitments, incentives, discounts, added value, rate changes
•NTR, creative concepts, preferential spots, features, packages and live reads
•Cancellations
•Compensation
•Proof of Broadcast
•Short deadlines
•inventory and management info

Work according to procedures and processes put in place by Head of Traffic:
•Generic orders to be processed within 24 hours
•NTR orders to be processed within 72 hours
•Flightings to be actioned within 24 hours
•Accuracy
•Notes to be placed on paperwork and orders on TBS
•Supporting documents to be attached to airtime order and inserted on TBS order
•Log management as per standard deadlines and according to Stations programming format
•Manage Bulk Volume Incentive commitment deals for your portfolio
•Inform AM, PM and Management of possible amendments/cancellations that will affect revenue
•Request proof of broadcast from Stations/Channels and report back to advertiser/agency with results within 5 working days
•Place compensation within 24 hours
•Assist Finance with account queries – 24 hours
•Manage short deadlines. Able to multitask and prioritise
•Supply Management with sales figures as set out in Roster
•Understand inventory utilisation. Oversold situations to be reported to Head of Traffic.
•Place bookings based on programming format set out by each Station/Channel.

Provide sales recommendation, to advertisers/account managers on campaign buying, optimization of inventory and offering alternatives when needed:
•Offer alternatives for feature and or Programme Availabilty
•Placement of added value according to advertisers campaign objectives within Added value parameters set out in Empowerment Grid
•Allocation of Discounts according to parameters set out in Empowerment Grid

Ensure all admin related functions inter alia log processing, updating of traffic system, filing etc., is managed timeously:
•Update TBS Stock according to Features list supplied by Station/Channel
•Update TBS stock for Public Holidays as per format supplied by Station/Channel
•Filing on a daily basis for your portfolio
•Ensure all related documentation is attached together. Advertiser/Holding Company to be clearly marked as per Filing Procedure

Communicate with a wide spectrum of people including advertisers, agencies, Mediamark offices in Johannesburg and Cape Town as well as the various Stations within the Mediamark portfolio to ensure smooth execution of campaign:
•Liaising closely with advertisers/agencies, account managers, finance, Sponsorship & Promotions and Stations on the following:
oprocessing of airtime orders, flightings, and audio/Assets;
ocommitments, incentives, discounts, added value, rate changes
oNTR, creative concepts, preferential spots, features, packages and live reads
ocancellations
oshort deadlines
oinventory and management info

•Order confirmations to be sent to agency/client once processed and any discrepancies to be clearly communicated. E.g.
oCost/Rate differences
oDuration
oDates
oDiscounts allocated
oAdded Value placement
oPref/Live Read/Feature loadings
oPreferred placements
oAlternative placements/programming

•Follow up with agency/client to ensure that discrepancy is cleared prior to billing campaign at month end. Involve AM and Traffic Head if needed.
•Inform Advertiser/Agency off any programming changes that will affect campaign booked and offer alternatives.
•Source flighting codes and audio for campaigns booked as per cart report.
•Listen to audio and check that audio complies with minimum specifications.
•Get approval from Station/Channel on audio/assets that does not comply as per checklist.
•Liaise with Traffic staff at Stations with regards to bookings and flightings received after log has been exported.
•All communication to be confirmed in writing for auditing purposes.
•Liaise with SAP on all elements needed for NTR Projects and Specific Log times required from Stations
•Liaise with Finance on opening of accounts and cash upfront payments
Requirements
Field of experience:
•Marketing experience will be an advantage.
•Strong administration skills with minimum of 5 years working experience

Knowledge & Skills:
•Excellent communication skills – written and verbal (English)
•Strong interpersonal skills, highly motivated and team player
•Ability to work independently but still function as part of a team
•High attention to detail
•Proactive and decisive
•Good concentration abilities
•Understanding of Accountancy

Attitudes & Motives:
•Ability to work under pressure and high stress tolerance level
•Accountable and reliable
•‘Can do’/solutions driven attitude

Qualifications:
•Minimum Matric
•Valid driver’s license and own motor vehicle
•Proficient in MS Word, MS Excel, MS Outlook
Job Closing Date 12/03/2020
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Last Updated: 15 days ago [20.02.01.00]
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